Tag Archives: cookbooks

And Then the Husbands Phoned In…

WHEN PAPERBACKS DID THE WORK

Last week’s column about publishing trade paperbacks first and letting them earn their way into hardcover publication (rather than the other way around) brought a delightful and informative email exchange with California writer Lois Levine.

If you read yesterday’s New York Times piece about authors establishing themselves on the Internet by selling enough self-published books to lure New York publishers into offering a contract, here’s how this was done in BC [before computer] times.

The only difference is that Lois and co-author Marian Burros didn’t have a clue to what they were doing, as evidenced by Photo #1.  (Burros went on to write for the old Washington Star and now the New York Times, but that would come much later.)

Self-published edition in mimeo

1) Self-published edition in mimeo

Here’s how the email exchange went after Lois read the column asking publishers to start the publishing process not with hardcovers but with trade paperbacks:

Lois: You are probably not old enough to remember that my first cookbook, “Elegant but Easy,”  was published in paperback by Collier Books (1968). When it became their best-selling book, it  was then brought out in hardcover by Macmillan. It still sells, though Marian Burros and I revised it in 1998 for Simon & Schuster. It has sold more than 500,000 copies. Continue reading