Posts Tagged ‘New York Times’

A Newspaper Comeback Plan – Part B

Friday, August 28th, 2009

PART B: BE BOLD

So now: What can newspapers do to lure readers back to print?

As our quiz last week suggested,  after our 30-year honeymoon with computers, and 20 solid years on the Internet, people are getting tired of screens and starting to miss the newsprint experience.  It’s time for newspapers to earn their way back into readers’ minds and pocketbooks. Here are some suggestions:

Fight for Your Paper

Everybody’s waiting for publishers to do something — to, in the first place, define the benefits of newspapers that computers can’t offer. If you run a newspaper, the time has come to get out there and tell readers: Our paper publishes the kind of stories in print that you can’t find on the Internet.

This means that the newsprint version will be different from the website version, so you  have to believe in it. If you don’t think that newspapers are far ahead of the Internet in key ways, get outta the biz. 

Create an Aggressive Ad Campaign

Billboards, cable TV, talk radio, buses, cabs and yes. computer banners are waiting for newspapers to re-stake their claim.

Run the most simple kind of ad:

*a giant photo of the morning newspaper invitingly spread out on a kitchen counter or desk,  next to

*a cup of steaming coffee

*a blank computer screen.

*a headline like one of these:

GIVE YOUR EYES A BREAK

NO CLICKS, NO BANNERS, NO POP-UPS, NO NOISE

WE PUT  IT ALL ON THE TABLE

YOUR WRISTS, YOUR EYES, YOUR BACK WILL THANK YOU

TAKE A MINI-VACATION EVERY MORNING

WE PAY PEOPLE TO BRING YOU THE WORLD AT A GLANCE

Get Your Executives Behind It

Start right now to train your executive management to place this campain on a person-to-person level. Get your PR department to book these top guys on the media and lecture circuit. You should join them and speak to groups ranging from Rotary to Wiccan, Unitarian to Morman, book clubs to fight clubs and every school and library in town. (Take the Freedom of Speech-in-jeopardy angle and you’re in.)  Go on talk shows, start blogs, help with charities, sponsor events.

This old-fashioned passionate appeal 1) heightens morale, which is currently in the gutter because you’ve cut your staff to shreds and nobody knows who’ll be terminated next, and 2) it stops general readers from feeling sorry for newspapers as expendible dinosaurs and reestablishes high journalistic standards (and deliciously low entertainment values) that work best in newsprint and promise to enrich daily life. (more…)

Why Authors Are Furious, Part 2

Wednesday, July 22nd, 2009

I STILL DON’T BLAME THEM

As mentioned last week, I don’t blame authors for blowing up at reviewers who spoil the ending or otherwise ruin the experience for the very readers they’re supposed to serve.

This is a time when newspapers are trying to win back readers by saying, “Don’t bother with those slovenly customer reviews on Amazon! We have professional reviewers for you. We pay them for their skills. You can trust what they say.”

Uh huh. That would be fine if  these same critics weren’t violating every rule in the criticism handbook (not that there is one) about, you know,  blabbing key details that happen midway or stepping in front of the material to point at themselves or digressing endlessly until the subject of review (could be a movie or play, too) dies on the vine of TMI (too much information).

Giving Away the Ending

Here’s the kind of language I hate: After a long and thoughtful review of a certain movie (I’m not going to mention titles),  the otherwise fastidious Andrew Sarris of the New York Observer gives the whole thing away by writing: “In the end, Maggie is reconciled with TomAndrew Sarris as he and Sarah take their child away for further treatment.” That’s great Mr. Sarris: In one swoop of betrayal, you’ve just told us the battling couple gets back together, there’s hope for the child and there’s no reason for readers to stick around for the ending.

Or this: “When it ends, in shocking carnage, the teenage mind briefly and improbably makes perfect sense.” This from another writer yet, Chandra Prasad, giving thumbnail reviews of her favorite books to The Week magazine. Chandra PrasadDon’t you think in a 45-word review you could talk about something else you liked about this book?

This one kills me: “Mr. Hely doesn’t know how to end this book. In the final chapters he torpedoes Pete’s cynicism in ways that will disappoint anyone who was enjoying the jaundiced humor.” First of all, NYT reviewer Janet Maslin who should be ashamed,  it’s not the business of critics to guess what the author does or does not know how to do.Janet MaslinSecond, there’s nothing more deflating for the reader than to learn that all the humor leading up to the end is going to fall flat.

Even a hint at the way a story ends wrecks the entire experience. Readers find themselves anticipating what’s coming rather than enjoy what’s unfolding. As much as I admire the usually disciplined Michiko Kakutani in the daily New York times,  I could not believe her comment that a first novel is “flawed by a predictable and unsatisfying ending.” Oh, how ruinously hath the seed been planted!  It’s hard to get hooked on a novel knowing it’s going to be “unsatisfying” in the end!

Michiko KakutaniHere’s Rule #1 of the (nonexistent) Critical Writing Handbook:  If you want to say something about an ending, or really anything that happens after the first chapter, don’t even allude to the part in the story where it occurs. Make your point but stay away from the timing. In the Prasad case, the critic might say, “the author is capable of shocking carnage, and ….” or in the Kakutani review, “the narrative can be predictable and sometimes unsatisfying, but overall…”

Ruining the Story

And what a let-down to say the least is Maria Russo’s Sunday NYTBR review of a collection of related stories about a couple’s relationship:  “When, in the collection’s last story … the lovers appear to have drifted back together, even the most hardened cynic might grant them a smile.” Why, you rat, thinks the reader. You want to see a “hardened cynic?” Keep writing.

And I don’t care if it’s a trade magazine like Publishers Weekly reviewing a passing romance by Danielle Steel. There’s something  criminal about a review that says the author  “offers a satisfying twist at book’s end that most readers won’t see coming.” Yeah, well, they will now.

Rex ReedThen there are reviewers like Rex Reed (such a veteran! what a pity!) who announce that they won’t give away the ending but proceed to do just that.    “No spoilers,” says  Reed in the Observer,  “but things take some tragic left turn and two lives are needlessly lost … ” Oh, Rex, honey, two people die in the end? Granted, it may happen that the story forecasts the two deaths early on, so it won’t be a surprise to the viewer. But Rex, you have to deal with the reader now. Even the appearance of spoiling the ending (two people dead, Rex!) spoils the review now.

Here’s another I-promise-not-to-give-the-ending-away-until-I-decide-to-ruin-it review, this one from Ruthe Stein of the San Francisco Chronicle: “All that can be said about their sojourn without giving away too much is that Carlos brings out the recklessness in Jessie and that she is the only one who boards the next Trans-Siberian train ….” That’s a classic example of “giving away too much.” (more…)

Two Furious Authors Tell Reviewers Where To Get Off

Thursday, July 2nd, 2009

I DON’T BLAME THEM


1. How To Say ‘Up Yours’: Alice Hoffman

Well, if I were Alice Hoffman, I’d go bonkers myself over the way modern critics not only give away too much plot in the novels they review (and the movies, plays, etc.) but seem determined to spoil the ending. images

Hoffman is in the news because she Twittered out her anger in 27 different Tweets about a mixed-to-negative Boston Globe review by Roberta Silman of her new book, “The Story Sisters” (Shaye Areheart/Crown; 325 pages; $25).

Granted, Hoffman got a bit carried away by calling Silman a “moron” and insisting that “any idiot can be a critic” (hey!), and she got a bit vindictive by giving out Silman’s private email and phone number so that readers can “tell her what u think of snarky critics.”

Hoffman has apologized for responding “strongly” in the “heat of the moment” and says she’s “sorry if I offended anyone,” which is the usual code for “my publisher won’t let me say ‘up yours.’ ”

But  I think we should listen to Hoffman’s more important and far-reaching statement — one that is true of way too many reviews these days — about being “dismayed” because  the review “gave away the plot of the novel.”

Two Reviewers Give It Away

Which many reviews today often do. Silman refers to “the secret that is the linchpin of the book” and then appears to disclose it. She describes key plot points in Part Two, which is way too far in the book to follow the heart of the novel’s story. She tells us how the book ends by naming the “only” character who “is given a chance to grow,” by revealing the two estranged characters whom we’re hoping will bond but find “no resolution,” and divulging the hero-turned-drug addict who’s institutionalized but “does bear a child and reform,” yet “never really matures.”

No wonder Hoffman went off her feed. I bet she was already smarting from a similar debacle at the Washington Post, where critic Wendy Smith not only follows the development of a key character far too long and with too much detail, she  then drops the bomb that the character is “responsible for a death that estranges her from the family, but a series of poignant scenes shows her tentative attempts to reconnect.” Smith spoils the end of the book by telling us about “this radiant finale” in which a wedding in Paris provides the sisters with “a tender opportunity to reconcile.”

Let me just say, too, that it doesn’t matter if any of these salient details are provided at the beginning of the book. It is the reviewer’s charge never to even seem to give the book away, to step in front of the material, to plant a seed in the reader’s mind (she does “reform”) that will one day spoil a fresh reading of the text. (More about this next week.)

The Fall of Lit Crit

I have a theory that the standards of literary criticism have fallen in direct proportion to the “democratization” of publishing and blogging on the Internet. Stands to reason, no? Those first customer reviews on Amazon years ago weren’t (and for the most part still aren’t) notable for their professionalism, heaven knows. But  boy, did they have energy (still do) and how ebulliently they make themselves heard. Read four or five of ‘em and you glean enough about the book to know if it’s for you.  At the same time, these charged-up contributors feel they are part of a reading family and would never spoil the fun of others by giving away key aspects of a book. So you can scroll through customer reviews on just about any website without having to keep one eye closed, which I find myself doing with so-called professional criticism of everything from books to movies to theater.

2. Blogging for Revenge: Alain de Botton

In this case I have to say as a reader, what in heck was the New York Times Book Review thinking of last Sunday when a wretched piece of bad writing showed up disguised as a book review of “The Pleasures and Sorrows of Work” by Alain de Botton (Pantheon; 327 pages; $26)?images-1

You’d think a book with a straightforward title like that would be easy to describe, but no. I read the full-page review by Caleb Crain three times and I still didn’t know what it was about. Crain accuses de Botton of mockery, condescension, mean-spiritedness, superficial judgment and spite, but he never tells us the “initial goal” of the book, except to say the author “has already lost track of (it)” by Chapter 3.

Of course if I were advising de Botton, I would have tied him to a chair before allowing him to write a vitriolic message to Crain for all on the Internet to see. This part especially is regrettable: “I will hate you till the day I die and wish you nothing but ill will in every career move you make. I will be watching with interest and schadenfreude.”

But I would have spread out the red carpet for de Botton to say this: “I genuinely hope that you will find yourself on the receiving end of such a daft review some time very soon — so that you can grow up and start to take some responsibility for your work as a reviewer.” (more…)

The Million-Dollar Sure Thing

Wednesday, April 22nd, 2009

 

BRANDING OUR CHILDREN

Last week’s New York Times arts section had a story about a travel writer with an autistic son whose “wild temper tantrums” abated only when he was riding a horse.   

The travel writer had a bent for nonWestern medical traditions, so he and his wife took their son to Mongolia where shamans and horses helped the boy achieve “an amazing ‘recovery’ and ‘healing,’ ” or so the Times quotes the dad. He also said his son’s temper tantrums “all but disappeared” after the trip.

The story is meant to be inspiring, and it is, except for the many business deals that seem to trump and the son’s role in it all. For example:

1) the travel writer dad is well connected in NY, so before the trip he got a $1-million-plus advance from Little, Brown based on a 37-page proposal about the “prospective adventure.”  

2) Dad also took a filmmaker along to create a documentary. 

3) He made YouTube video of himself and his son riding a horse that “stoked interest” in the book’s auction. 

4) He optioned the feature film rights to the producers who made “Lord of the Rings” and “Golden Compass” — with himself as scriptwriter.

5) He says part of the advance is going to a ranch he’s founded to treat autistic kids who like horses. 

HOW THE BIG BOYS DO IT

I’m sure this travel writer dad started out with the idea of helping his son, and hey, maybe he needed to finance the trip so he started pulling deals together. It’s just worrisome to see every related industry kick in to make this a million-dollar sure thing with the boy as a much-scrutinized cog. Perhaps Dad realized he needed the PR value of creating the charity ranch in case somebody accuses him of exploiting both his son and autism. 

At the same time, the NYT article is written as a kind of a model scenario for writers. It says, This Is The Way the Big Boys Do It.  Don’t wait until you write the book or even know how your story ends. Build your power base now. Start the marketing process now. Remember Elizabeth Gilbert? She was writing magazine articles about exotic spas for the rich before jotting down a similar of “prospective adventure” submission, which earned her a sizeable advance that paid for an all-expenses trip around the world and resulted in “Eat Pray Love.” (more…)

Three Things I’d Love to See #2.2

Tuesday, December 2nd, 2008

#2:  PUBLISHERS LEAVING NEW YORK

[Part Two]

What a piece of work is mainstream book publishing in New York! Yesterday’s column looked at how remote and exclusive it’s become, how isolated from the rest of the country. The National Book Awards fiasco was cited as a humorous example, but two other influences (see below) demonstrate how serious the stakes have become.

Philip Roth Makes a Demand

I admit another side of me is saying about the National Book Awards debacle, So they had a little party (all right, a big party) — you don’t have to make a federal case out of it. Life in book publishing is not easy, and these people work hard to survive, so give ‘em a break. It was just one night.

Right. It’s what that one night represents that we should look at – indeed what Philip Roth has been railing against with his Nathan Zuckerman novels for years. That same Page Six mentality that turns the arts into a gossip machine has moved the focus of publishing away from books that are literature and put the spotlight on the authors who create literature. Roth doesn’t mean we’re honoring authors more than books – quite the contrary. He means we’re exploiting famous authors by writing biographies that deliciously and salaciously accent their hidden pasts, their secret inspirations, their dark side. It’s more lucrative to do that, he says, than to publish serious literary works.

In Roth’s latest novel, “Exit Ghost,” he especially indicts “cultural journalism” as presented and practiced by the New York Times. (more…)